STRATEGIC MARKETING LEADER
Hi - I’m Alissa - a Marketing leader focused on scaling B2B and B2C brands for over 10 years with the right mix of data, strategy, and creative.
Brand Strategy
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Growth Marketing
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Marketing Automation
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Design
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Social Media
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Product Marketing
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Advertising
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Copywriting
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Performance Marketing
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Brand Strategy 〰️ Growth Marketing 〰️ Marketing Automation 〰️ Design 〰️ Social Media 〰️ Product Marketing 〰️ Advertising 〰️ Copywriting 〰️ Performance Marketing 〰️
Fusing Data + Creative for Growth
If there is one thing I’ve carried with me throughout my marketing career, it’s that you need both solid customer insights and creative spark to make big things happen.
Whether I’m working in-house at an AI tech startup or agency side for a CPG brand, I bring both my analytical data-first mindset as well as my creative expertise in design, copywriting, and creative direction to develop brand-scaling strategies from customer and market insights.
Skills
Demand Generation
Product Marketing
Strategic Planning
Performance Marketing & Analytics
Marketing Automation
Sales Enablement
Brand Creative
Photo & Video
SaaS
B2B
B2C
SEO / SEM
PPC
Design
Social Media
eCommerce
Affiliate
Creative Strategy
Content Production
WordPress
Google Analytics
Tableau
Salesforce
Hubspot
ActiveCampaign
HTML / CSS
Adobe Creative Suite
Intercom