Growth Marketing @ VoiceBase

VoiceBase is a B2B Saas Tech platform enabling today’s business leaders to gain strategic insight from customer conversational analytics.

Challenge: Reach and engage the target market to create and grow demand.

Strategy: Build brand awareness and affinity through integrated campaigns focused on providing useful, relevant content to our ICPs and guide them along their customer journey resulting in pipeline growth.

Results: Created over $17m in sales-accepted pipeline which resulted in doubling our ARR in 2020. Improved lead quality by 181%. Increased social media audience by 20% YOY. Architected lead scoring and attribution framework that enabled us to analyze channels and campaign performance. Created personalized nurture automation and programs to help guide more prospects to the buying stage. Channel mix included: Website, SEO, Social, Event, Field, Partner, Video, Paid Search, Display, Email.