After a recent rebranding, Tazo needed visual assets across all social and digital platforms to support their new key messaging "Sip Joyfully." I led creation of pieces that infused tasty tea recipes, DIY's, and our target audience's creative lifestyle into our social voice including GIFs, boomerangs, cinemagraphs, .com visuals, etc. Many were also utilized in store and for influencer programs.
Our team's work resulted in Facebook and Instagram follower growth of 55k, and a reach of 21.3 million people during the business quarter. Share of voice for the category grew from 14% to 17% and category followers grew by 200%.
